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Welcome
The Birkbeck Sport Business Centre brings together international experts in the management of sports businesses to deliver high quality services to organisations involved in the business of sport. It is founded on Birkbeck’s strong track record of delivering high quality sport business programmes and internationally acclaimed research.



About us
The Birkbeck Sport Business Centre is a specialist sports business research and consultancy centre based in the Management Department at Birkbeck, University of London.

We specialise in delivering high quality research, intelligence, networking and training to individuals, groups and organisations involved in the business of sport.

Drawing upon the expertise of our team members, and from our extensive network of collaborative partners, we are able to provide services to all sports and can offer support and guidance in areas such as the management of commercial developments, strategic decision making, marketing, sponsorship management, rights negotiations, human resource management, financial management and accounting, operations management, and events and facility management.

Birkbeck is a world-class institution with a global reputation that can offer the following:

World-class research
Over 80 per cent of research undertaken by Birkbeck has been rated as internationally important.

Excellence in teaching and training
Birkbeck consistently get high ratings for the quality of our teaching.

A wealth of research and intelligence resources
Birkbeck has access to superb resources for research, including the British Library and a multitude of the latest cutting edge electronic intelligence resources.

A vibrant mix of clients and students
People and organisations from all ages, backgrounds and countries choose to work with Birkbeck, which makes for a dynamic research, training and learning experience.

A great location
Birkbeck is based in central London, although research, intelligence, networking events, training and teaching can be delivered at venues across London, the UK and throughout the sporting world.



Last modified: 16 October 2007
Services
Birkbeck Sport Business Centre Services
If you have particular research, commercial research and market intelligence, networking, training or teaching requirements that you would like to discuss, or if you would like to become involved in the Birkbeck Sport Business Centre’s activities, please click here.

Bespoke company and group training
Consultancy
Market research
Commercial research
Conferences, seminars and workshops
In addition we have an extensive network of collaborative partners who can provide advice, guidance, examples of best practice, cutting edge research, and industry insight
For example, we organise and run sport business seminars which bring managers, consultants and academics together to discuss cutting-edge developments in the business of sport


http://www.sportbusinesscentre.com/

SportBusiness reports provide comprehensive, authoritative, strategic intelligence to help define markets, identify business opportunities and attain a competitive edge in the complex and rapidly-changing sports industry.

All over the world, the most influential rights holders, property owners, blue-chip companies, broadcasters, sports teams, venture capitalists, federations and more are using these reports to make senior-level commercial decisions about sport and shape their future strategies.

Latest reports
The Business of Lottery and Gaming in China— (New)
US SportBusiness in Numbers— (New)
Ultimate Sports Cities 2008— (New)
Women & Sport: Strategies for commercial development— (New)
Sports Event Bidding— (New)
European TV & Sports Rights 2008 — (New)
Sports Security and Safety: Evolving Strategies for a Changing World
UK Football and Rugby Viewing, 2006-07
SportBusiness in Numbers
Maximising Revenue from Ticketing and CRM
The Global Business of Poker
Coming Soon
Sustainable Sport— (New)
The Future of Sports Marketing 2008
Special Offers
The Middle East: Opportunities in the Business of Sport — (50% discount)
Football in China — (50% discount)
Full Report Portfolio
Sports Marketing
US SportBusiness in Numbers— (New)
Women & Sport: Strategies for commercial development
SportBusiness in Numbers
Asia: Opportunities in the Business of Sport
Soccer in North America: The Commercial Opportunities
Advanced Sports Sponsorship Strategies – The Ultimate Guide for Rights Holders, Brands and Agencies Investment
Sponsorship Works Casebook
The Business of Formula One, Volumes 1 & 2
The Future of Sports Marketing
Maximising the Value of Licensing and Merchandising
The Business of Yacht Racing
How to Develop Effective Naming Rights Strategies
The Middle East: Opportunities in the Business of Sport — (50% discount)
Football in China — (50% discount)
Olympic Turnaround
The UK Sponsorship Market 2004 an insight
TV Sports Rights
European TV & Sports Rights 2008 — (New)
UK Football and Rugby Viewing, 2006-07
World Football Leagues and TV Rights
European TV and Sports Rights 2006
Broadcast
Broadband: The Opportunities for Sport — (50% discount)
Interactive TV: The Opportunities for Sport> — (50% discount)
Mobile Technologies: the Opportunities for Sport> — (50% discount)
Events
Ultimate Sports Cities 2008— (New)
Sports Event Bidding
Sports Security and Safety: Evolving Strategies for a Changing World
Maximising Revenue from Ticketing and CRM
Stadia and Arenas: Maximising the Value of Venues
The Little Black Book - Sports and Leisure Facilities: Property Costs, Asset Values and Revenues 2006
Maximising the Value of Hospitality
The Business of Sport Tourism
iGaming
The Global Business of Poker
iGB ACES
The Business of Lottery and Gaming in China— (New)
http://www.sportbusiness.com/reports

Economics, Sport and Intangibles Research Group, University of Navarra

This is the homepage of ESIrg, University of Navarra. It contains the research results related with the measurement of intangible assets in professional sport competitions. We provide a measure of sportsmen prestige, public attraction and mass media exposure. We call this measure "Media Value". It is linked to the notion of sport stars and megastars. Even if always considered as a sophisticated and impossible to catch concept, we propose a quantitative and homogeneous measure of Media Value for each individual sport player. This enables us to provide fully comparable rankings of media value sport players and, through this, to teams.
Report on Media Value in Football. Season 2007/08
Coming Soon

The June 2008 edition of the Report on Media Value in Football will be publicly presented soon.

It contains, among other topics:


Top 20 players by media value
Top teams by media value
Estimation of fair transfer value of top players (like C. Ronaldo, Ronaldinho, Messi, Torres, Kakà ...)
Media impact of top European leagues
Perceived Brand Drivers of some top players and teams.
Media value of Euro 2008 National Teams

Champions League Semi Finals 2008
These next two weeks, the world of football will be entirely focussed on the Champions League semi finals. If this competition attracts global audience, this year will be specially the case.

The semi final opposing FC Barcelona against Manchester United will show in action six of top ten players in the world by media value (five in fact as Ronaldinho is still injured), according to ESI-rg February 2008 ranking update. Cristiano Ronaldo, Waine Rooney and Carlos Tevez for Manchester United, Lionel Messi, Thierry Henry (and Ronaldinho) for FC Barcelona. They represent 62% of the media value produced by top 10 players. Football is sport and entertainment, and the games in Barcelona and Manchester represent the essence of sport as spectacle, which will undubtely capture unseen global media attention.

Two other players among top 10 footballers play in the other semi final: Didier Drogba (Chelsea) and Steven Gerrard (Liverpool).



8 out of top 10 players in the world will thus increase their global media value exposure thanks to their teams sport achievement.

We find other four players among top 20 players in the Champions League semi finals: Fernando Torres  (Liverpool), Samuel Eto'o (FC Barcelona) and Frank Lampard and John Terry (Chelsea).
EXCERPTS OF DAVID BECKHAM TECHNICAL NOTE

ESIrg has elaborated a technical note about David Beckham's contribution to Real Madrid media impact as global sport brand and its consequences in economic terms. The text was written within the framework of the negociations with Real Madrid. The agreement reached to play at LA galaxy next season does not invalidate our analysis. This is why we have not added any modification after the player's decision.

In the new context, our analysis shows the potential losses that Real Madrid can endure in terms of brand and media impact and its consequences in terms of future decrease of income. Even if our results cannot be directly extrapolated to his new team, it offers a guidance about the potential benefits that LA Galaxy can obtain in terms of media value and induced income.

David Beckham is undubtely a world class sport media icon. You can get a quantitative confirmation by checking in our web site its top ranked position in terms of media value (see data in the "Champions League" section, or basic graphs below in the page; see also its media impact during the las Football World Cup 2006, within the "Other Competitions" section).


We propose a more specific analysis in graph 1, where we show how important is David Beckham for Real Madrid in each international market in terms of notoriety (news received). The bars indicate the percentage of all news produced by Real Madrid in the different main languages having David Beckham as reference. Two striking results emerge. The first one is the substantial dependence of Real Madrid from this sport star in key markets like English speaking countries as well as China and Japan. Real Madrid brand impact in these markets can suffer a significant drop after David Beckham's departure. The second interesting result is that the market where Beckham is less important is the Spanish speaking countries. This result can explain the tendency in Spain that some people tend to underestimate David Beckham's importance, at least in commercial terms.

http://www.unav.es/econom/sport/index.php?section=1

Consumer Goods
Consumer Goods & Retailing > Apparel, Cosmetics & Personal Care, House & Home, Pet Services & Supplies
Travel & Leisure > Entertainment, Travel Services
Food & Beverage
Beverages > Alcoholic Beverages, Coffee & Tea, Soft Drinks
Food > Confectionery, Dairy Products, Food Processing
Heavy Industry
Energy & Resources > Energy, Mining, Utilities
Manufacturing & Construction > Construction, Machines & Parts, Manufacturing
Materials & Chemicals > Metals, Paper & Forest Products,  Plastics
Transportation & Shipping > Automotive, Aviation & Aerospace, Logistics & Shipping
Service Industries
Business Services & Administration > Accounting & Finance, Corporate Services, Human Resources
Financial Services > Banking & Financial Services, Insurance, Real Estate
Public Sector
Associations/Non-Profits, Education, Government
Company Reports  Life Sciences
Biotechnology > Agriculture GMO, Genomics, Proteomics
Diagnostics > In Vitro Diagnostics, Medical Imaging, Molecular Assays
Healthcare > Facilities, Insurance & Managed Care, Regulation & Policy
Medical Devices > Cardiovascular Devices, Equipment & Supplies, Wound Care
Pharmaceuticals > Diseases & Conditions, Prescription Drugs, Therapeutic Area
Technology & Media
Computer Hardware & Networking > Computer Equipment, Electronics, Networks
E-Commerce & IT Outsourcing > E-Commerce, IT Administration, IT Services
Media > Broadcasting & Cable, Publishing
Software & Enterprise Computing > CRM & Customer Service, Internet Applications, Software & Services
Telecommunications & Wireless > Telecommunications, Wireless
Marketing & Market Research
Advertising & Marketing > Branding, Email Marketing, Strategic Planning
Demographics > Age, Lifestyle & Economics, Multicultural
Market Research
Country Reports  

http://www.marketresearch.com/?SID=79812547-415218951-47804691

Sport on Television
Figure 14: UK sports television output, 2001 and 2003
Sports Participation - UK - July 2005 -Sport Background - Sports media consumption habits
...more >>
Digital interactive services
Figure 15: Technology usage, 2002-04
Television coverage of athletics
Figure 16: Television coverage of athletics, by channel, 2001 and 2003
Spectator Sports - UK - April 2003 -Market Segmentation and The Supply Structure
Television coverage of cricket
Figure 17: Television coverage of cricket, by channel, 2001 and 2003
Television coverage of football
Figure 18: Television coverage of football, by channel, 2001 and 2003
Football Business (The) - UK - December 2004 -Market Factors - Television coverage
Television coverage of golf
Figure 19: Television coverage of golf, by channel, 2001 and 2003
Television coverage of horse racing
Figure 20: Television coverage of horse racing, by channel, 2001 and 2003
Dog and Horse Racing - UK - September 2005 -Market Size and Segmentation - Market value
...more >>
Television coverage of rugby league
Figure 21: Television coverage of rugby league, by channel, 2001 and 2003
Television coverage of rugby union
Figure 22: Television coverage of rugby union, by channel, 2001 and 2003
Television coverage of tennis
Figure 23: Television coverage of tennis, by channel, 2001 and 2003
Sport Newspaper Coverage
Figure 24: Weekend newspaper sports coverage (Saturday-Monday), November 2004
Regional Newspapers - UK - November 2005 -Market Size and Trends - Format and content
...more >>
Figure 25: Percentage of sports coverage devoted to each major sport in Saturday newspapers, November 2004
Figure 26: Percentage of sports coverage devoted to each major sport in Sunday newspapers, November 2004
Figure 27: Percentage of sports coverage devoted to each major sport in Monday newspapers, November 2004
Football coverage in newspapers
Figure 28: Saturday newspaper football coverage, by type, November 2004
Figure 29: Sunday newspaper football coverage, by type, November 2004
Figure 30: Monday newspaper football coverage, by type, November 2004
Specialist Sport Magazines
Bicycles - UK - January 2008 -Figure 31: Leading sports magazines, 2004
Bicycles - UK - November 2005 -Advertising and Promotion - Brand and product marketing
...more >>
Figure 32: Leading men's magazines, January-June 2004
Men's Magazines - UK - September 2004 -The Supply Structure - Circulation trends
Sports Radio
Figure 33: Listening figures, national sports-led radio stations, July-September 2004
Figure 34: Access to digital radio, 2002-04
Sport on the Internet
Internet Quarterly - September 2004 - UK -Browsing the Internet for Information Purposes - Impact of broadband
Figure 35: Usage of Internet dial-up and broadband services at home, 2002-04
Leisure on the Internet - UK - June 2004 -Internet Leisure Activities
Figure 36: Website traffic, selected football sites, 2001-03
Sport and Mobile Phones
Figure 37: Technology usage, 2002-04
Telecommunications Retailing - UK - May 2004 -Sector Structure - Handset manufacturers
Profiles of Leading Sports Media
Cable/satellite television: Sky Sports
Golf - UK - February 2005 -Golf advertising in the media
...more >>
Radio: talkSPORT
Specialist magazine: FourFourTwo
Terrestrial television: ITV Sport
Newspaper: The Daily Telegraph and The Sunday Telegraph
National Newspapers - UK - November 2003 -The Supply Structure - Telegraph Group Ltd
Internet: BBC Sport
The Consumer
Sports media consumption habits
Bicycles - UK - January 2008 -The Bicycle-Owning Consumer - A question of ownership
Figure 38: Sports media consumption, October 2004
Regional Newspapers - UK - November 2005 -The Consumer - Figure 26: Main sources for news, July 2005
Demographic analysis of most popular forms of sports media
Figure 39: Most popular forms of sports media, by gender, age, socio-economic group, marital and working status, October 2004
Betting Shops - UK - July 2005 -The Consumer - Who places the bet
...more >>
Figure 40: Most popular forms of sports media, by detailed lifestage groups, October 2004
Figure 41: Most popular forms of sports media, by region and ACORN categories, October 2004
Figure 42: Most popular forms of sports media, by newspaper readership, commercial TV viewing, supermarket and Internet usage, October 2004
Next most popular forms of sports media examined by demographic sub-group
Figure 43: Next most popular forms of sports media, by gender, age, socio-economic group, marital and working status, October 2004
Figure 44: Next most popular forms of sports media, by detailed lifestage groups, October 2004
Figure 45: Next most popular forms of sports media, by region and ACORN categories, October 2004
Figure 46: Next most popular forms of sports media, by newspaper readership, commercial TV viewing, supermarket and Internet usage, October 2004
The Future
Betting Shops - UK - July 2005 -The Future - The Impact of the Gambling Bill
...more >>
Legal challenges
Technology and digital convergence
Leisure on the Internet - UK - June 2004 -The Future - Broadband growth will continue
...more >>
Mobile on the move
Cricket and Rugby - UK - February 2006 -The Future - Mobile services offer most potential for cricket
...more >>
Extra sources of revenue
Forecast
Cricket and Rugby - UK - February 2006 -Forecast
...more >>
Scenario 1
Figure 80: Forecast of sport and the media typologies, Scenario 1, 2004 and 2009
Scenario 2
Figure 81: Forecast of sport and the media typologies, Scenario 2, 2004 and 2009
Scenario 3
Figure 82: Forecast of sport and the media typologies, Scenario 3, 2004 and 2009

http://academic.mintel.com/sinat ... %3D145836&prev=

Welcome
The Birkbeck Sport Business Centre is a dedicated research centre of Birkbeck, University of London. It brings together international experts in sport management to deliver high quality research on two levels. It provides research consultancy to organisations involved in the business of sport. As an academic research centre, members also publish in academic journals and present at conferences. The Birkbeck Sport Business Centre is founded on Birkbeck’s strong track record of delivering high quality sport business programmes and internationally acclaimed research.


http://www.sportbusinesscentre.com/


http://www.bbk.ac.uk/manop/manag ... t_June07%5B1%5D.pdf
报告全文

研究报告销售－最权威的报告－赛迪网中国市场情报中心
中国最权威的报告销售平台,信息产业部直属赛迪集团企业,最具品牌影响力的报告销售平台,电话:010-88558947/43/50。提供各行业报告、专项咨询、名录、数据库、竞争情报、专家视点、管理光盘、相关培训、资讯等服务,拥有数万份市场分析咨询研究...
market.ccidnet.com/ 125K 2008-5-13 - 百度快照


报告销售－最权威的研究报告－赛迪网中国市场情报中心
2008--2009年中国运动服制造业发展(预... • 2008-2009年中国婴儿服装市场调研报告 • 2008年中国服装市场研究报告...2008年中国新媒体行业全景投资研究报告 read more 出版 期刊 杂志 出版物 书报 印刷 音像制品 • 2007-2008年中国...
market.ccidnet.com/report/ 125K 2008-5-13 - 百度快照



http://market.ccidnet.com/report/index.html



媒介奥运教育影响（媒介2008奥运宣传对北京大学生体育生活的影响）

作者：
王慧琳
出版项：北京体育大学出版社 / 1
原书定价：￥43.00
丛编项：中国体育博士后文丛
装帧项：平装 16开 / 210
ISBN号：9787811005325 / 7811005328
关键词：体育－体育事业－世界体育事业

http://media.people.com.cn/GB/40628/7105110.html



中国电视体育营销研究报告


2008年04月10日15:26  来源：《广告大观》
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　　报告方：CTR市场研究

　　报告时间：2008年1月

　　编者按：体育营销是以体育为载体的高效营销方式，以体育为核心的整合传播，往往都离不开电视媒体的参与。面对举世关注的2008北京奥运，企业与广告主如何更好地提升品牌和推广产品，CCTV未来广告联合CTR市场研究对体育营销受众与广告主的调查报告表明，选择专业和优质的电视媒体传播平台是体育营销达到效果的重要保证。

　　受CCTV未来广告委托，CTR于2007年12月特进行体育营销受众与广告主调查项目。



　　本次研究应用了受众定量、广告主/广告公司深访和连续性数据综合分析等多种研究方法。其中连续性数据包括CSM收视数据、CNRS媒介与产品研究数据、MI媒介智讯广告监测数据。

　　具体调查方法说明如下：

　　1. 受众定量调查

　　本次启动的是全国10个城市的定量调查，具体调查城市是北京、上海、广州、武汉、沈阳、石家庄、重庆、南京、西安和杭州。

　　调查方式：访问员入户调查

　　样本量：共1500个样本/每个城市150个样本

　　2. 广告主/广告公司深访

　　调查方式：电话深访

　　样本量：共30个广告主/广告公司

　　3. 与本次调查相关的连续性数据产品应用简介

　　CTR-CNRS媒介与产品研究

　　覆盖范围：全国36个城市

　　样本量：80100个

　　品牌范围：126类，6000个

　　CTR-MI媒介智讯

　　电视监测范围：183个城市，698个频道

　　数据应用：广告播出监测、广告插播点收视率


2. 了解体育信息、欣赏体育比赛过程和关注比赛结果是大多数体育爱好者收看体育节目的主要目的

　　调查显示，有72.7%的被访者收看体育类节目的主要目的是了解体育信息，还有六成以上的人群表示收看体育类节目的主要目的是欣赏体育比赛过程（见图1.1）。



　　随着奥运的临近，全民体育的高潮再次掀起，不仅仅是体育爱好者，更多的观众会参与、关注、了解体育运动，体育精神，体育受众的规模再次扩大。

　　3. 除足球和篮球是体育爱好者最喜欢通过电视收看的体育运动外，更多的体育项目如跳水、乒乓球、体操、网球等通过电视媒体的传播会吸引更广泛的观众群

　　具体到各项体育运动来看，足球是各项体育运动中认知度最高的运动，而参与度最高的运动则是羽毛球，有60%以上的被调查者参与过此项运动；篮球则是被调查者最为喜欢的运动，有63%以上的人群选择了该项运动；而如果有机会参与的话，乒乓球和羽毛球则是被调查者最会参与的项目；足球和篮球运动则是被调查最喜欢通过电视收看的体育项目，有70%以上的被访者选择了这两项运动（见表1.1）。这一结果表明，受众对所调查体育项目的认知度相当高，即使参与度很低的高尔夫认知度都达到84.8%。



　　从各项运动的获知途径来看，电视是获知各类体育项目的主要途径，电视媒体仍是各类体育运动进行传播的主要渠道（见表1.2）。与其他媒体相比，电视体育节目和转播对激发受众关注体育，认识体育的巨大推动作用更加重要。



.3）。



　　在对企业主/广告公司的定性研究中发现，被访者普遍表示他们最看重的是体育营销对品牌方面的促进和提升。

　　2. 体育营销能够塑造品牌形象，从而成就差异化的市场竞争

　　体育营销不仅能够有效提升品牌健康度，而且可以塑造积极的品牌形象。调查显示，如果企业的品牌与产品广告与体育相结合，有46.8%电视观众会因此联想到努力拼搏的形象，其次则有33.2%观众会联想到高品质的形象（见图1.2）。



　　在对企业主/广告公司的定性研究中发现，企业主/广告公司认为体育营销能够塑造品牌形象、提高品牌影响力的提及比例达到90%以上。

　　3. 体育营销能够以人类对体育共同的认知和感受来实现品牌的区域扩张

　　体育营销与其他营销方式的区别是所依托的载体不同，正是因为体育具有人类共同的情感语言的这一特征，企业可以因此而实现品牌的区域扩张。数据显示，高达90%以上的被访者对企业赞助体育活动或利用体育活动进行产品宣传表示可以接受。

　　体育赛事有一定的情感卷入功能，调查显示60.4%的观众会因为某个赛事而更加喜欢该赞助商的产品（见图1.3）。同时在企业主/广告公司定性研究中发现，所有的被访客户都认为体育营销具有情感卷入的功能，这也是他们比较看重体育营销的主要原因之一。



　　4. 体育营销对企业市场份额具有显著的贡献，体育营销需要长期、有延续性的策略

　　在对企业主/广告公司的定性研究中发现，有87%的被访客户明确表示体育营销要持续系统的实施。几乎所有的企业都表示奥运会过后，仍会使用体育营销

Produced by the Amateur Athletic Foundation of Los Angeles (AAFLA) and ESPN in 2001, this 168 page report of a national survey among children aged eight to seventeen, explores their exposure to sports through various forms of media including television, radio, newspapers, books, magazines, video games, the Internet and films. Results from the study are presented first, followed by comparison with results from the original 1999 study. It is available as a PDF file from the LA84 Foundation website, formerly the AAFLA. The original study is described separately in Intute.
http://www.la84foundation.org/9a ... AF-ESPNCSMR2001.pdf


This report was commissioned by Children Now and was produced and made available on the Web by the LA84 Foundation (formerly the Amateur Athletic Foundation of Los Angeles ) in 1999. It is a national poll of children, focus groups, and content analysis of sports programmes and commercials, and explores the messages about masculinity that are presented to its audience. The report is available in PDF format and can be viewed using Adobe Acrobat software. Other LA84 Foundation reports and the LA84 Foundation website are described separately in Intute.
http://www.la84foundation.org/9arr/ResearchReports/boystomen.pdf

This four page document from 2000 is available as a Word document from the website of the Central Council of Physical Recreation (CCPR). It discusses the increase in the quantity and quality of sports coverage broadcast on television in recent years since the entry into the market of subscription channels distributed via cable or satellite. Because of this, Governing Bodies of major sports, after discussion with the Sports Council, have agreed a Code of Practice to determine the principles by which the sale of broadcasting rights should be negotiated and lay those principles clearly before Parliament and the public. This document lists organisations which originally signed up to the Code and discusses the general principles of it. The CCPR website is described separately in Intute.
http://www.sportfocus.com/reguse ... oad.cfm?number=3586


This US web log is authored by Don Walker of the Journal Sentinel Milwaukee newspaper (linked to from the site). Postings can be browsed by tag (keyword) or date; archives date back to January 2006.
http://blogs.jsonline.com/businessofsports/default.aspx



A good alternative to the BBC sport website, (separately described in Intute,) for sports news and statistical data covering some of the UK's major spectator sports, including football, cricket, skiing and horse racing. An RSS feed is also available.
http://www.channel4.com/sport/